a bit of Mini Getaway Stockholm and Nike Grid.
Urban Dash iPhone App - New Balance
To help launch their new flagship store in New York, New Balance have created a mad dash around the city. People collect virtual batons and then run them into store to claim prizes. Each day they will be releasing 20-30 virtual batons - be the first to run one into store to claim a free pair of new shoes. Sounds awesome, booking my flight to NYC right now.
Reblogged from out of the box :: The awesome world of digital
